03Area · Strategy
Strategy and Innovation Program
Decide where and how your business wins and which innovation bets it makes, with a one-page strategy
The courses, in order
Stage Innovate See what's coming and where to get in
- 01CourseOpening soon
What new combination AI opens in your industry
You look at your industry through Schumpeter's eyes and find what can be combined differently now that AI exists.
Leaves doneA map of new combinations
- 02CourseOpening soon
Where the non-buyers are
You find the people who solve their problem today without buying from anyone, and the simple door to reach them.
Leaves doneA map of non-consumption
- 03CourseOpening soon
Your innovation portfolio
You sort your innovation bets by type and decide where your time and money go.
Leaves doneA map of routine, disruptive, radical and architectural innovation
- 04CourseOpening soon
When your advantage runs out
You spot early when what wins for you today starts to wear out, and you prepare your response.
Leaves doneWarning signs and your response
Stage Compete and decide Choose where and how to win
- 05CourseOpening soon
Where the money is made in your industry
You see who keeps the money in your industry and where in your chain you win.
Leaves doneFive forces and your value chain
- 06CourseOpening soon
Why your business does what it does
You put on one page the routines, symbols and stories that drive your business, and mark what you want to change.
Leaves doneYour business's cultural web
- 07CourseOpening soonClosing course
Your strategy on one page
You write your strategy the way Rumelt asks: what's going on, what you'll do about it, and which actions, each with a date.
Leaves doneYour strategy kernel, with actions and dates
What you'll have done
- A map of new combinations
- A map of non-consumption
- A map of routine, disruptive, radical and architectural innovation
- Warning signs and your response
- Five forces and your value chain
- Your business's cultural web
- Your strategy kernel, with actions and dates
Supporting authors
- The Theory of Economic DevelopmentJoseph A. Schumpeter
- Capitalism, Socialism and DemocracyJoseph A. Schumpeter
- The Innovator's DilemmaClayton M. Christensen
- The Innovator's SolutionClayton M. Christensen and Michael E. Raynor
- You Need an Innovation StrategyGary P. Pisano
- Creative ConstructionGary P. Pisano
- The End of Competitive AdvantageRita Gunther McGrath
- Seeing Around CornersRita Gunther McGrath
- Competitive StrategyMichael E. Porter
- Competitive AdvantageMichael E. Porter
- Exploring StrategyGerry Johnson, Richard Whittington, Patrick Regnér, Duncan Angwin and Kevan Scholes
- Good Strategy Bad StrategyRichard Rumelt