02Area · Entrepreneurship
Start a Business with AI Program
Take an idea to an offer tested with real customers, backed by your team of agents
The courses, in order
Stage Discover Find out whether the problem exists, and for whom
- 01CourseOpening soon
The job your customer hires you for
You find out what your customer really hires you for and what makes them switch.
Leaves doneA map of your customer's job
- 02CourseOpening soon
Talk to 10 customers without selling
You talk with 10 people who could buy from you and come back with facts about what they do and pay today.
Leaves doneA script, 10 interviews and your findings
Stage Design Turn what you discovered into a proposition and a model
- 03CourseOpening soon
Your value proposition on one page
You turn what your customers told you into a value proposition that fits on one page.
Leaves doneA value proposition canvas
- 04CourseOpening soon
Your business model on one page
You see your whole business on one page: who you serve, how you reach them, how you earn and what it costs.
Leaves doneYour Business Model Canvas
- 05CourseOpening soon
Prototype your customer's experience
You build a simple version of your customer's experience and test it with 5 people.
Leaves doneA tested prototype
Stage Validate Test before you invest
- 06CourseOpening soon
Your riskiest assumptions
You write down what you're taking for granted and know which one to test first.
Leaves doneA Lean Canvas and your assumptions ranked
- 07CourseOpening soon
Your minimum experiment
You run a small test with a clear metric and decide based on what came back.
Leaves doneAn experiment run, with its decision
- 08CourseOpening soon
What must be true for this to make money
You write down what has to go right for the business to make money and when you'll check each point.
Leaves doneA plan with assumptions and checkpoints
- 09Capstone courseOpening soonClosing course
Validate and launch an offer
You bring together what you discovered, designed and validated, and go to market with an offer that already has evidence behind it.
Leaves doneA tested offer, backed by evidence
What you'll have done
- A map of your customer's job
- A script, 10 interviews and your findings
- A value proposition canvas
- Your Business Model Canvas
- A tested prototype
- A Lean Canvas and your assumptions ranked
- An experiment run, with its decision
- A plan with assumptions and checkpoints
- A tested offer, backed by evidence
Supporting authors
- Competing Against LuckClayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
- Demand-Side Sales 101Bob Moesta
- The Four Steps to the EpiphanySteve Blank
- The Mom TestRob Fitzpatrick
- Value Proposition DesignAlexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith
- Business Model GenerationAlexander Osterwalder and Yves Pigneur
- Change by DesignTim Brown
- Running LeanAsh Maurya
- The Lean StartupEric Ries
- Discovery-Driven GrowthRita Gunther McGrath and Ian C. MacMillan