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HIKIAgentic Learning Center ES

03Course · Innovate

Where the non-buyers are

Course 2 of 7 in the Strategy and Innovation Program

You find the people who solve their problem today without buying from anyone, and the simple door to reach them.

What you take away

A map of non-consumption

What you do

Find non-consumption and the way in from the low end

How you learn

  1. 01

    The idea

    The theory in a short video, with its author and a verified public case.

  2. 02

    Worked case

    The same theory applied step by step to an example business that stays with you across the route.

  3. 03

    A case from your industry

    A business from your own industry, half built, for you to complete. Your agent checks your work against the rubric.

  4. 04

    Your business

    The full task on your own business. Your agent asks questions, checks each criterion quoting your work and points out your next step.

    In the last pass, this is the task:Find non-consumption and the way in from the low end

Supporting authors

  • The Innovator's DilemmaClayton M. Christensen
  • The Innovator's SolutionClayton M. Christensen and Michael E. Raynor

From the Strategy and Innovation Program

  1. What new combination AI opens in your industry
  2. Where the non-buyers are
  3. Your innovation portfolio
  4. When your advantage runs out
  5. Where the money is made in your industry
  6. Why your business does what it does
  7. Your strategy on one page