03Course · Innovate
When your advantage runs out
Course 4 of 7 in the Strategy and Innovation Program
You spot early when what wins for you today starts to wear out, and you prepare your response.
What you take away
Warning signs and your response
What you do
Read the signs that your advantage is wearing out
How you learn
- 01
The idea
The theory in a short video, with its author and a verified public case.
- 02
Worked case
The same theory applied step by step to an example business that stays with you across the route.
- 03
A case from your industry
A business from your own industry, half built, for you to complete. Your agent checks your work against the rubric.
- 04
Your business
The full task on your own business. Your agent asks questions, checks each criterion quoting your work and points out your next step.
In the last pass, this is the task:Read the signs that your advantage is wearing out
Supporting authors
- The End of Competitive AdvantageRita Gunther McGrath
- Seeing Around CornersRita Gunther McGrath