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HIKIAgentic Learning Center ES

02Course · Discover

The job your customer hires you for

Course 1 of 9 in the Start a Business with AI Program

You find out what your customer really hires you for and what makes them switch.

What you take away

A map of your customer's job

What you do

Map the job your customer wants done

How you learn

  1. 01

    The idea

    The theory in a short video, with its author and a verified public case.

  2. 02

    Worked case

    The same theory applied step by step to an example business that stays with you across the route.

  3. 03

    A case from your industry

    A business from your own industry, half built, for you to complete. Your agent checks your work against the rubric.

  4. 04

    Your business

    The full task on your own business. Your agent asks questions, checks each criterion quoting your work and points out your next step.

    In the last pass, this is the task:Map the job your customer wants done

Supporting authors

  • Competing Against LuckClayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
  • Demand-Side Sales 101Bob Moesta

From the Start a Business with AI Program

  1. The job your customer hires you for
  2. Talk to 10 customers without selling
  3. Your value proposition on one page
  4. Your business model on one page
  5. Prototype your customer's experience
  6. Your riskiest assumptions
  7. Your minimum experiment
  8. What must be true for this to make money
  9. Validate and launch an offer