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HIKIAgentic Learning Center ES

02Course · Design

Your value proposition on one page

Course 3 of 9 in the Start a Business with AI Program

You turn what your customers told you into a value proposition that fits on one page.

What you take away

A value proposition canvas

What you do

Build your value proposition with evidence

How you learn

  1. 01

    The idea

    The theory in a short video, with its author and a verified public case.

  2. 02

    Worked case

    The same theory applied step by step to an example business that stays with you across the route.

  3. 03

    A case from your industry

    A business from your own industry, half built, for you to complete. Your agent checks your work against the rubric.

  4. 04

    Your business

    The full task on your own business. Your agent asks questions, checks each criterion quoting your work and points out your next step.

    In the last pass, this is the task:Build your value proposition with evidence

Supporting authors

  • Value Proposition DesignAlexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith

From the Start a Business with AI Program

  1. The job your customer hires you for
  2. Talk to 10 customers without selling
  3. Your value proposition on one page
  4. Your business model on one page
  5. Prototype your customer's experience
  6. Your riskiest assumptions
  7. Your minimum experiment
  8. What must be true for this to make money
  9. Validate and launch an offer