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HIKIAgentic Learning Center ES

05Course

Growth loops: grow your company faster

Course 1 of 3 in the Growth and Organization Program

You learn what a growth loop is and apply it to your business: you draw it, calculate its K with your data and run a test cycle.

What you take away

Your loop drawn, its K and the experiment

What you do

Draw and measure your business's main loop and run a one-cycle experiment

How you learn

  1. 01

    The idea

    The theory in a short video, with its author and a verified public case.

  2. 02

    Worked case

    The same theory applied step by step to an example business that stays with you across the route.

  3. 03

    A case from your industry

    A business from your own industry, half built, for you to complete. Your agent checks your work against the rubric.

  4. 04

    Your business

    The full task on your own business. Your agent asks questions, checks each criterion quoting your work and points out your next step.

    In the last pass, this is the task:Draw and measure your business's main loop and run a one-cycle experiment

Supporting authors

  • Growth Loops are the New FunnelsBrian Balfour, Casey Winters, Kevin Kwok and Andrew ChenReforge, 2018
  • The Cold Start ProblemAndrew Chen
  • Turning the FlywheelJim Collins

From the Growth and Organization Program

  1. Growth loops: grow your company faster
  2. Processes that don't depend on you
  3. Improve your organization's architecture