HIKI

Concept library

Each concept is produced once, with sources you can check, and you study it with a tutor who applies it to your case. Here are the first ones.

The flywheel: the wheel that ties your loops togetherIf you switch tactics every quarter and nothing adds up, this is where you pick one direction and see which part of your business pushes the next.
Growth loop: make every customer bring the next oneIf every month you have to push just as hard to get customers, this is where you find the wheel your business already has: what a happy customer leaves behind, and how that can bring in the next one.
Measuring a growth loop: K, cycle time and paybackWith your own numbers you find out whether your customers really bring in customers, how long each round takes and how soon the money you spend to win a customer comes back.