Skip to content
hikiAchieve your goals by putting AI to work ES
Part 3

Put it on sale

It is for you if you thinkI have my product and I want someone to buy it

When you finish this partYou publish your work, get paid properly and AI helps you answer and deliver.

Stage 3 Put it on sale

A laptop playing a video lesson next to a notebook

Hotmart, from start to finish

Hotmart is an online store for ebooks, courses and talks. You upload your work; Hotmart shows it, charges the buyer, delivers it and pays you. In return it keeps a share of each sale: 9.9% plus US$0.10 when the buyer pays in dollars and the sale is up to US$15 (checked on November 5, 2026; it changes if the buyer pays in another currency).

Over time
  • At the start: Opening the account and publishing is free; Hotmart only charges when you sell.
  • In the following months: Your money takes time to be released, withdrawals have a cost and a minimum amount, and every refund is deducted.
  • After a year: Hotmart can change its fees and rules; if you break its policies it can suspend your account. Keep your customers outside the platform too, with their permission.
Guide in Spanish · US$2.99Opening soon

Open your Hotmart account

What you achieve
Your account ready to sell
In a few words
Creating your account and showing Hotmart your documents so it can pay you.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Why does Hotmart ask for my documents?
  • What contract do I accept when I open the account?
  • Can I sell as an individual or do I need a company?
Short course in Spanish · COP 14,900Pre-sale

Sell your ebook on Hotmart, step by step

What you achieve
Your book on sale on Hotmart
In a few words
Uploading your ebook to Hotmart: file, cover, description and price.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Do I still own my book after uploading it to Hotmart?
  • What happens if someone asks for their money back?
  • Can I sell the same book somewhere else?
Buy in pre-sale · COP 14,900
Short course in Spanish · COP 14,900Pre-sale

Create your course on Hotmart

What you achieve
Your course set up in the members area, with the welcome and template answers ready for your first student
In a few words
Where your lessons are stored on Hotmart and how your student sees them when they log in.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Where are my videos kept and who can download them?
  • What happens to my students if I close the course?
  • What do I do with my students' data, and what can't I do without their permission?
Buy in pre-sale · COP 14,900
Short course in Spanish · COP 14,900Pre-sale

Sell online tickets for your talk or event

What you achieve
Your talk or event on sale on Hotmart, with its page, and the template for the next one
In a few words
Selling seats for a live talk or event, with sign-up and payment.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What happens if I have to cancel the talk?
  • How do I refund the money and who does it?
Buy in pre-sale · COP 14,900
Short course in Spanish · COP 14,900Pre-sale

Make your sales page, clear and with no false promises

What you achieve
Your sales page published, with proof for every claim it makes
In a few words
The page the buyer sees before paying: what to say so they understand what they get.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What am I not allowed to say on my sales page?
  • Why is promising earnings forbidden?
Buy in pre-sale · COP 14,900
Guide in Spanish · COP 9,900On sale

Set the price, guarantee and coupons for your product

What you achieve
Your price decided, with the numbers in hand
In a few words
Choosing the price, offering a refund if it does not help, and creating special discounts.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What is the guarantee and why is it required?
  • Does a coupon change what I receive?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Offer an add-on when someone buys

What you achieve
Your add-on ready on the checkout page
In a few words
At checkout, offering a smaller product that complements what they are buying.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Is it fair to offer something extra at checkout?
  • What does the law say about extra sales?
Buy · COP 9,900
Short course in Spanish · COP 14,900Opening soon

Get affiliates to sell your product on Hotmart

What you achieve
Your affiliate program open, with rules and an approval template
In a few words
Affiliates are people who recommend your product and earn a share of every sale they bring in.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What am I responsible for in what an affiliate says?
  • How much does the affiliate keep, and from what amount?
  • How do I say yes or no to someone who wants to recommend me?
Short course in Spanish · COP 14,900Opening soon

Organize the space where your students learn

What you achieve
A tidy place for your students
In a few words
Now part of the course “Create your course on Hotmart”. The place inside Hotmart where your students go to study what they bought.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Which student details can I see and what can I do with them?
  • How long do they have access?
Guide in Spanish · COP 9,900On sale

Get paid and withdraw your money from Hotmart

What you achieve
Your bank account registered and your first withdrawal
In a few words
How much Hotmart keeps, when your money is released and how to move it to your bank account.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • How much does Hotmart keep from each sale and why does it change with the currency?
  • When is my money released and how much does a withdrawal cost?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Understand the taxes on what you sell on Hotmart

What you achieve
Your product's tax rules, understood
In a few words
What you tell Hotmart about your product, and what you bring ready to your accountant.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Who collects the taxes in each buyer's country?
  • What am I declaring when I fill in the tax rules?
Buy · COP 9,900
Short course in Spanish · COP 14,900Opening soon

Look after your Hotmart sales, handled by agents

What you achieve
Alerts, answers and follow-up without doing it by hand
In a few words
Now part of the course “Make every Hotmart sale land in your spreadsheet on its own”. Agents that let you know about each sale, answer questions and follow up with your buyers.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What can an agent answer for me to a buyer?
  • Which decisions always stay with me?
Hands holding a stack of printed books

Amazon, from start to finish

Amazon KDP is Amazon's program for publishing your book so it sells in its store worldwide, in digital or print. Amazon charges, delivers the book and pays you a share of each sale, called a royalty.

Over time
  • At the start: Publishing on Amazon is free.
  • In the following months: Amazon pays royalties weeks later and may withhold United States taxes depending on your form.
  • After a year: If you accept exclusivity, it renews on its own every period until you remove it; Amazon can take down books that break its rules.
Short course in Spanish · US$4.99Opening soon

Open your Amazon KDP account

What you achieve
Your account ready and your tax details sent
In a few words
Now part of the course “Publish your book on Amazon KDP, step by step”. Creating your author account on Amazon and filling in the United States tax form.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Why does Amazon ask for a United States tax form?
  • What do they withhold and why?
Short course in Spanish · COP 14,900Pre-sale

Publish your book on Amazon KDP, step by step

What you achieve
Your book submitted for review on Amazon, with your account, taxes and description in order, and the sheet to repeat it
In a few words
Uploading your book to Amazon: file, cover, description, price and review before publishing.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What contract do I accept when I publish on Amazon?
  • Can I publish elsewhere at the same time?
Buy in pre-sale · COP 14,900
Guide in Spanish · US$2.99Opening soon

Choose your book's price and royalties on Amazon

What you achieve
Your decision on price and exclusivity
In a few words
How much Amazon pays you per book, and whether selling only there in exchange for benefits is worth it.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What is KDP Select exclusivity and what do I give up by accepting it?
  • Why does the royalty percentage change with the price?
Guide in Spanish · COP 9,900On sale

Help people find your book on Amazon

What you achieve
Your seven keywords and your categories
In a few words
The words people type when they search, and the store sections where your book goes.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What am I not allowed to put in my keywords?
  • Can I use another author's name?
Buy · COP 9,900
Short course in Spanish · COP 14,900Opening soon

Write your book description and your author page

What you achieve
A listing that invites people to buy
In a few words
Now part of the course “Publish your book on Amazon KDP, step by step”. The text that convinces people to buy your book, and your page with your photo and your story.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What can I share about myself and what is better left unpublished?
  • Can I use reader reviews?
Short course in Spanish · COP 14,900Opening soon

Publish your printed book on Amazon without printing in advance

What you achieve
Your book on paper without printing in advance
In a few words
Amazon prints your book only when someone buys it, so you do not print anything in advance.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Who prints it and who is responsible for the quality?
  • How much do I keep from a printed book?
Guide in Spanish · COP 9,900On sale

Get your first reviews without breaking the rules

What you achieve
Your first reviews, asked for the right way
In a few words
How to ask your readers for reviews without offering anything in return, which is what Amazon forbids.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Why does Amazon forbid paying or giving gifts in exchange for reviews?
  • What happens if I break those rules?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Receive Amazon's payments from the United States

What you achieve
Your way to receive royalties
In a few words
How the royalties Amazon pays from the United States reach your country.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • How does money from the United States reach my country and how much is deducted along the way?
  • What do I have to declare?
Buy · COP 9,900
An older person's hands working on a laptop

Your website

Your website is your home on the internet: a place of your own where people see who you are, what you offer and how to buy from you. Unlike a social network, nobody can shut it down on you.

Over time
  • At the start: Many tools are free to start.
  • In the following months: The free plan may fall short and ask you to pay to use your own domain.
  • After a year: The domain renews every year, sometimes for more than the first year; if you do not renew it, someone else can take it.
Short course in Spanish · US$4.99Opening soon

Create your website with AI in one afternoon

What you achieve
Your page, published
In a few words
A page of your own made with help from AI, without knowing how to code.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Who owns the page and the content?
  • What visitor data do I collect without realizing it?
Guide in Spanish · US$2.99Opening soon

Get your own address on the internet

What you achieve
Your own address on the internet
In a few words
A domain is your address on the internet, like yourname.com. Here you choose one and connect it.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Do I own the domain or rent it?
  • What happens if I do not renew it?
Guide in Spanish · COP 9,900On sale

Write your page so people contact you

What you achieve
The texts on your page, clear
In a few words
The texts on your page: who you are, what you offer, who you help and how to write to you.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What does the law require my page to say if I collect data or sell?
  • Do I need a privacy policy?
Buy · COP 9,900
Short course in Spanish · COP 14,900Opening soon

Get paid from your website

What you achieve
A page that takes payments
In a few words
Now part of the course “Get paid with a payment link on WhatsApp and on your website”. Adding a button to your page so people can pay you right there.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Who is responsible if a payment goes wrong?
  • Which card details do I handle? (none)
Short course in Spanish · COP 14,900Pre-sale

Show up on Google and Google Maps

What you achieve
Your business on Google and your Maps profile sent for verification
In a few words
Show up when someone searches for you on Google or for your service nearby on the map. Google's verification takes a few days and you finish it yourself.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Which of my details become public on Google Maps?
  • Can I reply to a fake review?
Buy in pre-sale · COP 14,900
Short course in Spanish · COP 14,900Pre-sale

Update your existing website

What you achieve
Your first change published and the template for the next ones
In a few words
An agent that updates your page with news, without you touching anything technical.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What can an agent change on my page without my approval?
Buy in pre-sale · COP 14,900
A phone on a tripod recording a lesson at home

Set up your course on hiki

hiki is the platform where you study, and it can also be where you teach. You set up your course here, AI helps you build it, your students have an AI tutor that supports them and you receive a share of each sale. Your students study in the same place where you learned.

Guide in Spanish · US$2.99Opening soon

Decide whether to set up your course on hiki

What you achieve
Knowing whether it makes sense to set up your course here
In a few words
Knowing what hiki gives you: where your course is stored, how payment works and who supports your students.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What rights do I keep over my course when I set it up on hiki?
  • How much does the platform keep?
Short course in Spanish · US$4.99Opening soon

Open your creator space on hiki

What you achieve
Your creator space, ready
In a few words
Creating your creator space with your name, your photo and your topic.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What do I accept when I open my creator space?
Short course in Spanish · US$4.99Opening soon

Edit and caption your lessons with AI

What you achieve
Your lessons edited and captioned
In a few words
You record with your phone or computer; the AI cuts the silences, adds captions and improves the sound.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Who owns the videos the AI edits?
Short course in Spanish · US$4.99Opening soon

Build your course readings and exercises with AI

What you achieve
Your course with complete materials
In a few words
Starting from your lessons, the AI suggests readings, check questions and exercises; you review and approve them.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Am I responsible for what the AI adds to my course?
Short course in Spanish · US$4.99Opening soon

Give your students an AI tutor

What you achieve
A tutor that supports your students with your rules
In a few words
Your course comes with an AI tutor that answers your students' questions and reviews their exercises with your criteria.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Which of my students' details does the AI tutor see?
Guide in Spanish · US$2.99Opening soon

Publish your course on hiki

What you achieve
Your course approved and published
In a few words
Before publishing, agents check that the course is clear, correct and respects copyright, and tell you what to improve.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What happens if my course does not pass the review?
Guide in Spanish · US$2.99Opening soon

Sell your course on hiki with your link

What you achieve
Your course on sale with your link
In a few words
Choosing a price, sharing your link and knowing how much you keep from each sale.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Which taxes apply to what I sell on hiki?
Guide in Spanish · US$2.99Opening soon

Manage your students and your sales on hiki

What you achieve
Your creator dashboard, understood
In a few words
Seeing who bought, how your students are progressing, and when and how you get your money.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • When and how do I get my money?
Short course in Spanish · US$4.99Opening soon

Run your course on hiki, handled by agents

What you achieve
Your course running without you keeping watch
In a few words
Agents that notify your students, answer common questions and send you a weekly summary.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What does the agent do with my students' data?

Stage 4 Get paid and keep your paperwork in order

Hands holding a card and a phone to pay online

Payment methods and collecting payments

Payment methods are the ways your customers can pay you: bank transfer, card, payment link. Collecting is receiving that money in your account and keeping track of who paid what.

Over time
  • At the start: Opening a payment gateway is usually free; they charge per sale.
  • In the following months: Chargebacks, refunds and withholdings show up weeks after the payment.
  • After a year: Banks and payment gateways report transactions to the tax authority; what you receive counts as income.
Guide in Spanish · US$2.99Opening soon

Choose how to get paid online

What you achieve
The payment method that suits you
In a few words
The ways to get paid online, side by side: how much each one charges and what it is for.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • How much does each payment method charge and who pays the fee?
  • When does the money reach my account?
Short course in Spanish · US$9.99On sale on Hotmart

Get paid with a payment link on WhatsApp and on your website

What you achieve
Your payment link tested with a real payment, three WhatsApp messages saved and a button on your website that opens your link, plus the template to repeat it.
In a few words
A link you send on WhatsApp so the customer pays with one tap.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Is it safe to send a payment link on WhatsApp or put it on my website?
  • How do I know the payment really came through?
Buy on Hotmart
Guide in Spanish · COP 9,900On sale

Get paid with your country's wallets and bank transfers

What you achieve
Your payment details, clear for your customers
In a few words
Getting paid by bank transfer or through your country's digital wallets (such as Nequi in Colombia, Yape in Peru or Mercado Pago in Argentina) and confirming the money actually arrived.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Is a screenshot proof of payment?
  • What happens if someone sends me money by mistake?
Buy · COP 9,900
Short course in Spanish · COP 14,900Pre-sale

Accept card payments: card reader or payment link

What you achieve
Your card reader or payment link, ready to take card payments
In a few words
Accept card payments in person, with a card reader or QR code, or online with a payment link.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What is a chargeback and who loses the money?
  • Which customer details does the payment gateway handle and which do I?
Buy in pre-sale · COP 14,900
Short course in Spanish · COP 14,900Pre-sale

Receive payments from abroad in dollars

What you achieve
Your account to receive payments from other countries
In a few words
How to receive payments from customers in other countries and convert them into your currency.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • What fees are charged to receive dollars and convert them into my currency?
  • Do I have to report the dollars I receive?
Buy in pre-sale · COP 14,900
Guide in Spanish · COP 9,900On sale

Work out how much you keep from each sale

What you achieve
The real math behind your price
In a few words
Every payment method keeps a share: here you work out how much you keep.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • How much do I really keep from each sale?
  • Which costs do I always forget?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Handle refunds and complaints calmly

What you achieve
Your way to respond when someone asks for their money back
In a few words
What to do when someone asks for their money back, without losing the customer or your calm.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What rights does a buyer have to return something?
  • What is the right of withdrawal for online purchases?
Buy · COP 9,900
Short course in Spanish · COP 14,900Opening soon

Check your payments, handled by agents

What you achieve
Every payment recorded and checked without doing it by hand
In a few words
Now part of the course “Keep track of your sales in one spreadsheet”. An agent that checks every payment against every sale and tells you if something does not match.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Why reconcile payments and sales?
  • What do I do if a payment is missing?
Hands with a calculator and receipts on the table

Taxes and paperwork in order

When you sell, the law asks you to keep records and, depending on how much you earn, to pay taxes. These guides explain the basics so you arrive prepared at your accountant's office. They do not replace their advice.

Over time
  • At the start: Selling a little does not always mean paying taxes, but it does mean keeping records.
  • In the following months: Some obligations, such as invoicing, kick in once you pass certain amounts.
  • After a year: The yearly tax return comes whether you expect it or not; anything you do not declare can lead to fines and interest later.
Guide in Spanish · US$2.99Opening soon

Find out whether you must register to get paid

What you achieve
Your tax registration, understood
In a few words
Registering with your country's tax authority (the RUT in Colombia, the RFC in Mexico, the RUC in Peru). Here you see when you need it and how to get it.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What is my country's tax registration and when do I need it?
  • Does having it mean I have to pay taxes?
Guide in Spanish · COP 9,900On sale

Prepare the questions for your accountant

What you achieve
Your questions ready for the appointment
In a few words
Selling as an individual or setting up a company: the questions to take to your accountant so you can decide.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What changes between selling as an individual or as a company: taxes, liability, costs?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Understand simple tax regimes

What you achieve
Knowing whether one works for you
In a few words
Many countries have a simpler way to pay taxes for people who are starting out; here you see whether one applies to you.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What is a simplified regime and who is it good for?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Find out whether you must issue electronic invoices

What you achieve
Knowing whether you must invoice, and how
In a few words
When your country's law requires you to issue invoices, often electronic ones, for what you sell.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • When do I have to invoice and what happens if I do not?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Understand what Hotmart and Amazon withhold

What you achieve
Your withholdings, understood
In a few words
Hotmart and Amazon may deduct taxes before paying you; here you understand which ones and why.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • What do Hotmart and Amazon deduct before paying me and how do I use it on my tax return?
Buy · COP 9,900
Guide in Spanish · COP 9,900On sale

Declare your online income

What you achieve
Your income ready to declare
In a few words
How your online sales show up on your yearly tax return.
What you get
A short ebook, in PDF and EPUB, to read at your own pace.
What you will understand
  • Do I have to declare what I earn online if it is small?
  • What about the money I am paid from abroad?
Buy · COP 9,900
Short course in Spanish · US$4.99Opening soon

Get your paperwork ready for your tax return

What you achieve
Your paperwork for the year in one folder, ready for your accountant
In a few words
You sort your receipts and sales for the year into one folder so your accountant can file your tax return. Handled by agents.
What you get
Short videos and steps you do with your AI assistant, 2 to 4 hours, until it works.
What you will understand
  • Which papers should I keep and for how long?
Talk to the hiki assistant (AI)